Arc’s Advertentie- en Uitgeversbedrijf N.V.
Arc's (Aronson en Compagnons) was an advertising agency that handled a campaign for Opekta.
Arc's Advertentie- en Uitgeversbedrijf N.V. was located at Damrak 19-22, Amsterdam.[1] Telephone 44462.[1] This number also appeared with the addition 'Arc' in Otto Frank's 1937 diary.[2]
Arc's had been founded in the late 1920s. Precisely because the business world was in great trouble during those years, the agency was able to thrive: advertisers were quicker to adopt a new approach.[3]
In the summer of 1936, Opekta combined an advertising campaign with a promotion in the newspaper De Telegraaf. Anyone who came in person to the newspaper's counters to submit a 'Speurder' classified advert costing at least a guilder, published between 28 June and 4 July that year, received an Opekta preserving package free of charge. These packages had been made available by the Nederlandsche Opekta Mij. The advertisement announcing this had Arc's company's logo in the margin.[4]
Footnotes
- a, b Algemeen Adresboek voor de stad Amsterdam 1938, p. 40.
- ^ Anne Frank Stichting, Anne Frank Collectie, Otto Frank Archief, reg. code OFA_001: Agenda Otto Frank 1937.
- ^ R.P.M. van Rossum, Van advertentiekruier tot reclameadviesbureau: de ontwikkeling in Nederland, de Verenigde Staten en Duitsland voor de Tweede Wereldoorlog, Ph.D thesis Universiteit van Amsterdam, 2012, p. 244.
- ^ Advertentie "Surpriseweek", De Telegraaf, 27 juni 1936.