Opekta's first demonstration
The Nederlandsche Opekta Maatschappij publicised its products by holding demonstrations.
Limburgs Dagblad, 3 juli 1933
www.delpher.nl Copyright: Publiek domein
The first was on 4 July 1933 in the Grand Hotel on Wilhelminaplein in Heerlen. On this day, the company had not yet been formally registered with the Chamber of Commerce. However, it was already established at Nieuwezijds Voorburgwal 120, in the modern Candida building.[1] Opekta's 'Depot Heerlen' was located at the home of the blind German war invalid Karl Wilhelm Essers.[2] The product demonstration in Heerlen marked the launch of the intensive marketing campaigns that Opekta continued to conduct for years. After the summer of 1934 the company moved to the address Singel 400.[3] In the early years, Opekta was the mainstay of Otto Frank's family business.
Footnotes
- ^ "Uitnoodiging voor de Opekta-demonstratie", Limburgsch Dagblad, 3 juli 1933, p. 4.
- ^ Nationaal Archief (NA), Nederlandsch Beheersinstituut (NBI) (toegang 2.09.16.04), inv. nr. 3862: beheersdossier C.W. Essers, notitie van accountant H. Stips (beheerder) over C.W. Essers voor NBI te Klimmen, 27 maart 1950
- ^ Eind augustus was het bedrijf nog aan de N.Z. Voorburgwal gevestigd: "Maakt NU pruimenjam!", Limburgsch Dagblad, 31 augustus 1934, p. 4.