Prad, Reclameadvies- en advertentiebureau (Prad Advertising Consultancy and Agency)
Prad was an advertising agency Otto Frank was in contact with after the war.
Address: Herengracht 168, Amsterdam.[1]
Prad was an advertising agency that Otto Frank was in contact with after the war. Before the war, Maurice Aronson had been very successful with his advertising agency Arc's. When he set up another agency after the war, he again looked for a four-letter name. He considered choosing 'Prograd' ('progression and advertising'), but eventually accepted his wife's suggestion to call the business 'Prad'.[2]
In 1949, Prad agency offered Otto Frank two proof drawings, made by (Arthur) Goldsteen, for the proposed publication of the little story written by Anne while in hiding, Do you remember? [3] [4]
In 1963, Prad was one of the largest advertising agencies in the Netherlands.[5]
Footnotes
- ^ Anne Frank Stichting (AFS), Anne Frank Collectie (AFC), Otto Frank Archief (OFA), reg. code OFA_101: M.A. Aronson aan Otto Frank, 3 mei 1949.
- ^ R.P.M. van Rossum, Van advertentiekruier tot reclameadviesbureau: de ontwikkeling in Nederland, de Verenigde Staten en Duitsland voor de Tweede Wereldoorlog (proefschrift Universteit van Amsterdam, 2012), p. 215 (noot 78).
- ^ Zie noot 1. Uiteindelijk zullen omslag en illustraties gemaakt worden door Kees Kelfkens. In de lente van dat jaar heeft Otto Frank het bureau enkele keren in zijn agenda staan.AFS, AFC, reg. code OFA_006: Agenda Otto Frank 1949 (aantekeningen bij 26 april, 24 mei en 11 juni).
- ^ Anne Frank, Tales and Events from the Secret Annex, "Do You Remember?", in: The Collected Works; [transl. from the Dutch by Susan Massotty; transl. from the German language by Kirsten Warner and transl. from the Dutch language by Nancy Forest-Flier]. London [etc.]: Bloomsbury Continuum, 2019. ISBN 978-1-4729-6491-5.
- ^ Van Rossum, Van advertentiekruier tot reclameadviesbureau, p. 236 (noot 102).