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"name": "Arc’s Advertentie- en Uitgeversbedrijf N.V.",
"name_nl": "Arc’s Advertentie- en Uitgeversbedrijf N.V.",
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"content": "<p>Arc's Advertentie- en Uitgeversbedrijf N.V. was located at Damrak 19-22, Amsterdam.<sup data-footnote-id=\"iic19\"><a href=\"#footnote-1\" id=\"footnote-marker-1-1\" rel=\"footnote\">[1]</a></sup> Telephone 44462.<sup data-footnote-id=\"iic19\"><a href=\"#footnote-1\" id=\"footnote-marker-1-2\" rel=\"footnote\">[1]</a></sup> This number also appeared with the addition 'Arc' in Otto Frank's <strong>1937</strong> diary.<sup data-footnote-id=\"kw4di\"><a href=\"#footnote-2\" id=\"footnote-marker-2-1\" rel=\"footnote\">[2]</a></sup></p>\r\n\r\n<p>Arc's had been founded <strong>in the late 1920s</strong>. Precisely because the business world was in great trouble during those years, the agency was able to thrive: advertisers were quicker to adopt a new approach.<sup data-footnote-id=\"g2nij\"><a href=\"#footnote-3\" id=\"footnote-marker-3-1\" rel=\"footnote\">[3]</a></sup></p>\r\n\r\n<p>In the summer of <strong>1936</strong>, Opekta combined an advertising campaign with a promotion in the newspaper <em>De Telegraaf. </em>Anyone who came in person to the newspaper's counters to submit a 'Speurder' classified advert costing at least a guilder, published between <strong>28 June</strong> and <strong>4 July</strong> that year, received an Opekta preserving package free of charge. These packages had been made available by the Nederlandsche Opekta Mij. The advertisement announcing this had Arc's company's logo in the margin.<sup data-footnote-id=\"n2msa\"><a href=\"#footnote-4\" id=\"footnote-marker-4-1\" rel=\"footnote\">[4]</a></sup></p>\r\n\r\n<section class=\"footnotes\">\r\n<header>\r\n<h2>Footnotes</h2>\r\n</header>\r\n\r\n<ol>\r\n\t<li data-footnote-id=\"iic19\" id=\"footnote-1\"><sup><a href=\"#footnote-marker-1-1\">a</a>, <a href=\"#footnote-marker-1-2\">b</a> </sup><cite><em>Algemeen Adresboek voor de stad Amsterdam</em> 1938, p. 40.</cite></li>\r\n\t<li data-footnote-id=\"kw4di\" id=\"footnote-2\"><sup><a href=\"#footnote-marker-2-1\">^</a> </sup><cite>Anne Frank Stichting, Anne Frank Collectie, Otto Frank Archief, reg. code OFA_001: Agenda Otto Frank 1937.</cite></li>\r\n\t<li data-footnote-id=\"g2nij\" id=\"footnote-3\"><sup><a href=\"#footnote-marker-3-1\">^</a> </sup><cite>R.P.M. van Rossum, <a href=\"https://hdl.handle.net/11245/1.392634\" target=\"_blank\"><em>Van advertentiekruier tot reclameadviesbureau: de ontwikkeling in Nederland, de Verenigde Staten en Duitsland voor de Tweede Wereldoorlog</em></a>, Ph.D thesis Universiteit van Amsterdam, 2012, p. 244.</cite></li>\r\n\t<li data-footnote-id=\"n2msa\" id=\"footnote-4\"><sup><a href=\"#footnote-marker-4-1\">^</a> </sup><cite>Advertentie "Surpriseweek", <em>De Telegraaf</em>, 27 juni 1936. </cite></li>\r\n</ol>\r\n</section>",
"content_nl": "<p>Arc’s Advertentie- en Uitgeversbedrijf N.V. was gevestigd op Damrak 19-22, Amsterdam.<sup data-footnote-id=\"iic19\"><a href=\"#footnote-1\" id=\"footnote-marker-1-1\" rel=\"footnote\">[1]</a></sup> Telefoon 44462.<sup data-footnote-id=\"iic19\"><a href=\"#footnote-1\" id=\"footnote-marker-1-2\" rel=\"footnote\">[1]</a></sup> Dit nummer stond ook met de toevoeging 'Arc' in Otto Franks agenda van <strong>1937</strong>.<sup data-footnote-id=\"kw4di\"><a href=\"#footnote-2\" id=\"footnote-marker-2-1\" rel=\"footnote\">[2]</a></sup></p>\r\n\r\n<p>Arc's was <strong>eind jaren twintig</strong> van de vorige eeuw opgericht. Juist doordat het bedrijfsleven in die jaren grote problemen had, kon het bureau goed gedijen: adverteerders waren sneller geneigd een nieuwe aanpak te kiezen.<sup data-footnote-id=\"g2nij\"><a href=\"#footnote-3\" id=\"footnote-marker-3-1\" rel=\"footnote\">[3]</a></sup></p>\r\n\r\n<p>In de zomer van <strong>1936</strong> combineerde Opekta een reclamecampagne met een actie van <em>De Telegraaf. </em>Wie persoonlijk aan de loketten van de krant een 'Speurder' ter waarde van minstens een gulden kwam opgeven, verschenen tussen <strong>28 juni</strong> en <strong>4 juli</strong> van dat jaar, kreeg gratis een Opekta-inmaakpakket. Deze pakketten waren door de Nederlandsche Opekta Mij. beschikbaar gesteld. De advertentie die dit aankondigde, had in de marge het beeldmerk van de firma Arc's.<sup data-footnote-id=\"n2msa\"><a href=\"#footnote-4\" id=\"footnote-marker-4-1\" rel=\"footnote\">[4]</a></sup></p>\r\n\r\n<section class=\"footnotes\">\r\n<header>\r\n<h2>Footnotes</h2>\r\n</header>\r\n\r\n<ol>\r\n\t<li data-footnote-id=\"iic19\" id=\"footnote-1\"><sup><a href=\"#footnote-marker-1-1\">a</a>, <a href=\"#footnote-marker-1-2\">b</a> </sup><cite><em>Algemeen Adresboek voor de stad Amsterdam</em> 1938, p. 40.</cite></li>\r\n\t<li data-footnote-id=\"kw4di\" id=\"footnote-2\"><sup><a href=\"#footnote-marker-2-1\">^</a> </sup><cite>Anne Frank Stichting, Anne Frank Collectie, Otto Frank Archief, reg. code OFA_001: Agenda Otto Frank 1937.</cite></li>\r\n\t<li data-footnote-id=\"g2nij\" id=\"footnote-3\"><sup><a href=\"#footnote-marker-3-1\">^</a> </sup><cite>R.P.M. van Rossum, <a href=\"https://hdl.handle.net/11245/1.392634\" target=\"_blank\"><em>Van advertentiekruier tot reclameadviesbureau: de ontwikkeling in Nederland, de Verenigde Staten en Duitsland voor de Tweede Wereldoorlog</em></a>, Proefschrift Universiteit van Amsterdam, 2012, p. 244.</cite></li>\r\n\t<li data-footnote-id=\"n2msa\" id=\"footnote-4\"><sup><a href=\"#footnote-marker-4-1\">^</a> </sup><cite>Advertentie "Surpriseweek", <em>De Telegraaf</em>, 27 juni 1936. </cite></li>\r\n</ol>\r\n</section>",
"content_en": "<p>Arc's Advertentie- en Uitgeversbedrijf N.V. was located at Damrak 19-22, Amsterdam.<sup data-footnote-id=\"iic19\"><a href=\"#footnote-1\" id=\"footnote-marker-1-1\" rel=\"footnote\">[1]</a></sup> Telephone 44462.<sup data-footnote-id=\"iic19\"><a href=\"#footnote-1\" id=\"footnote-marker-1-2\" rel=\"footnote\">[1]</a></sup> This number also appeared with the addition 'Arc' in Otto Frank's <strong>1937</strong> diary.<sup data-footnote-id=\"kw4di\"><a href=\"#footnote-2\" id=\"footnote-marker-2-1\" rel=\"footnote\">[2]</a></sup></p>\r\n\r\n<p>Arc's had been founded <strong>in the late 1920s</strong>. Precisely because the business world was in great trouble during those years, the agency was able to thrive: advertisers were quicker to adopt a new approach.<sup data-footnote-id=\"g2nij\"><a href=\"#footnote-3\" id=\"footnote-marker-3-1\" rel=\"footnote\">[3]</a></sup></p>\r\n\r\n<p>In the summer of <strong>1936</strong>, Opekta combined an advertising campaign with a promotion in the newspaper <em>De Telegraaf. </em>Anyone who came in person to the newspaper's counters to submit a 'Speurder' classified advert costing at least a guilder, published between <strong>28 June</strong> and <strong>4 July</strong> that year, received an Opekta preserving package free of charge. These packages had been made available by the Nederlandsche Opekta Mij. The advertisement announcing this had Arc's company's logo in the margin.<sup data-footnote-id=\"n2msa\"><a href=\"#footnote-4\" id=\"footnote-marker-4-1\" rel=\"footnote\">[4]</a></sup></p>\r\n\r\n<section class=\"footnotes\">\r\n<header>\r\n<h2>Footnotes</h2>\r\n</header>\r\n\r\n<ol>\r\n\t<li data-footnote-id=\"iic19\" id=\"footnote-1\"><sup><a href=\"#footnote-marker-1-1\">a</a>, <a href=\"#footnote-marker-1-2\">b</a> </sup><cite><em>Algemeen Adresboek voor de stad Amsterdam</em> 1938, p. 40.</cite></li>\r\n\t<li data-footnote-id=\"kw4di\" id=\"footnote-2\"><sup><a href=\"#footnote-marker-2-1\">^</a> </sup><cite>Anne Frank Stichting, Anne Frank Collectie, Otto Frank Archief, reg. code OFA_001: Agenda Otto Frank 1937.</cite></li>\r\n\t<li data-footnote-id=\"g2nij\" id=\"footnote-3\"><sup><a href=\"#footnote-marker-3-1\">^</a> </sup><cite>R.P.M. van Rossum, <a href=\"https://hdl.handle.net/11245/1.392634\" target=\"_blank\"><em>Van advertentiekruier tot reclameadviesbureau: de ontwikkeling in Nederland, de Verenigde Staten en Duitsland voor de Tweede Wereldoorlog</em></a>, Ph.D thesis Universiteit van Amsterdam, 2012, p. 244.</cite></li>\r\n\t<li data-footnote-id=\"n2msa\" id=\"footnote-4\"><sup><a href=\"#footnote-marker-4-1\">^</a> </sup><cite>Advertentie "Surpriseweek", <em>De Telegraaf</em>, 27 juni 1936. </cite></li>\r\n</ol>\r\n</section>",
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"summary": "Arc's (Aronson en Compagnons) was an advertising agency that handled a campaign for Opekta.",
"summary_nl": "Arc's (Aronson en Compagnons) was een reclamebureau dat een campagne voor Opekta verzorgde.",
"summary_en": "Arc's (Aronson en Compagnons) was an advertising agency that handled a campaign for Opekta.",
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"city": "Amsterdam",
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